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Growing Your Wealth Exponentially

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BY JAMES OH

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LETTING GO AND MOVING ON BY JAMES OH

LETTING GO AND MOVING ON BY JAMES OH
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MINDSET SHIFT: EMPLOYEE TO ENTREPRENEUR

MINDSET SHIFT: EMPLOYEE TO ENTREPRENEUR
BY JAMES OH

Thursday, March 12, 2009

Know your customers




Know Your Customers:

A disappointed salesman of Coca Cola returns from his Middle East
assignment.
A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained

"When I got posted in the Middle East , I was very confident that I would
make a good sales pitch as Cola is virtually unknown there. But, I had a
problem I didn't know to speak Arabic. So, I planned to convey the message
through three posters....

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First poster: A man lying in the hot desert sand...totally exhausted and
fainting.

Second poster: The man is drinking our Cola.

Third poster: Our man is now totally refreshed.

And Then these posters were pasted all over the place
"Then that should have worked!" said the friend.
"The hell it should had!? said the salesman. didn't realize that Arabs
read from right to left"
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