BUSINESS IS FAST CHANGING

Business is fast changing

Greetings from Petaling Jaya

With the advancement in technology shopping and other e-businesses are made easy at the click of your fingertips. They have undergone revolutionary changes where physical stores are no longer required. All the customers need are a smart gadget and wifi. They can take their time to browse the websites at their convenience. They do not have to leave the house. Wow, its really shopping made easy!!!.

To cope with this trend, a new and bold strategy has to adopted lest you will be left in the doldrums.

The brands that will thrive in the future will be those that can captivate and lure the customers' attention. They have to be delivered at the promised time and as specified in the order form. Returns are permitted if the customers are not satisfied with the purchases.

Gone are the days. The creative liberties, transparency in brand marketing is virtually paramount. Consumers expect demand- honesty in all marketing efforts and believe in brands that 'tell it like it is'. To keep up with consumers' demands, businesses have to adhere to them if they want to succeed.

The websites must be user-friendly and any queries raised must be dealt with immediately.

The millennial and Gen Y are brand conscious and seek to buy luxurious items to keep up with their peers. They would buy these items on credit not realising that these credit card companies charged them a hefty interest. As a result, many are in debts. They have different mindsets from the previous generations who would rather invest in properties, shares and etc and would prefer to reap the profits or pleasure later.

Technology is now replacing jobs rather than making people more efficient. It is expected to put 47% people out of jobs over the next 15 years. These group of employees needs to find other jobs that cannot be replaced by technology.

Therefore it is essential to always upgrade our skills to keep up with this ever-changing world.

Please leave your feedback,

Love to hear from you.

Cheers and look forward to hearing from you,

With unconditional love,

James Oh